Phoenix Community Housing
Phoenix Community Housing are a community gateway housing association – the first in London and one of four in the UK, where residents can become shareholding members and play a central role in decision making. Their Chair and Vice Chair are both Phoenix tenants.Visit website
In collaboration with Arc (who produced the printed version), we were tasked to create a digital version of their annual residents’ report based on the theme of ‘community’ that would represent the voice and opinions of their residents and leaseholders.
Phoenix were keen for this year’s report to adopt a ‘digital first’ approach so that the digital version could be truly creative and innovative.
We created a responsive, interactive micro-site utilising all of the design elements from the printed version for consistency throughout all mediums of the report while integrating additional content in a variety of content-rich formats such as video case studies and interviews, audio, enhanced image galleries and infographics.
The micro-site uses a parallax scrolling effect complemented by a variety of animations throughout the walk through to enhance the user journey and experience. To maximise and encourage engagement with the digital report, we implemented a number of forms for users to complete and submit which would help Phoenix track feedback from the report, together with Google Analytics to monitor its performance.
- Custom design and build
- Enhanced user journey delivered via parallax scrolling
- Interactive animation throughout
- Rich media integration
- User-friendly, easy to navigate