With over 35 years’ experience, Apta are the leading supplier of innovative garden pottery and associated products to over 1,200 garden centres throughout the UK and Ireland.Visit website
To create a new, strong, modern brand that gives the company a more public facing appearance as well as continuing to build their relationships with current B2B customers.
Apta required a new brand identity that works across all their marketing material, livery and website which needed a complete design and build from the ground up. The website needed to make the most of photography produced for their catalogue, that would help inspire gardeners to purchase Apta pots.
We started the process with research into Apta’s competitors and the current trends in the market. Once the research was completed we created various corporate logo and branding options for Apta to review.
With the new logo and colour palette in place we developed up design visuals from initial hand drawings. We concentrated on the user experience, the journey a visitor would take to get to the style and range of pots that they wanted for their garden, then from the product pages the visitor could search for local stockists to contact.
Apta’s great imagery was a strong focus across the website to guide visitors on their journey through ranges, with clean and clear product pages to easily identify pot sizes, shapes and available colours.
We developed an interactive side menu to easily jump to different product styles and information about product care and company details.
- Bespoke design and build
- Large adaptive images and layout
- Interactive menu
- Mobile-friendly user interface
- Content management system
- Styled blog/news pages
- Trade login
- Social media integration